ColourFutures™ & WoodFutures 2017: A new way of living
Every year, the AkzoNobel Global Aesthetic Center together with international experts from the design industry develops the trend colour worlds for the coming year. This time, we realised that we could make the colour palettes even more suited to people's lifestyles if we based our trend research on a broader base and incorporated international developments in politics, society and the economy into our forecasts. Worldwide, we are witnessing a new appreciation of the everyday - the real things in life. Family and friends, a balance between one's work and private life, health and a connection to nature are gaining new significance. As a result, we have called the key trend for 2017 "A new way of living".
Colour of the year 2017 - Denim Drift
Denim drift is the colour of the year 2017. Because of its versatility, this colour is the ideal choice for every lifestyle and interior. From a deep, inky blue to a very pale, misty blue, the colour represents the entire spectrum of living. Overall, the colour of the year 2017 provides you with a very pleasant colour palette. The colours represent the desire for balance and stimulation. The colour palettes are characterised by an interesting contrast between strong, bold colours and a selection of muted, lighter tones.
Trend timbers 2017
If we focus on really importance values, wood is highly prized. Wood is the most natural and unique of all materials, offering endless possibilities for combining with coloured surfaces or other materials such as glass, stainless steel, leather, fabrics etc. Every year, we attend the most important furniture trade fairs in Cologne
and Milan to find the latest trends in woods. The result is our supplementary WoodFutures brochure. This showcases the corresponding woods for the five ColourFuturesTM colour worlds. With these two trend publications, Colour FuturesTM and WoodFutures, you are always up to date when it comes to stylishly combining colour and wood. Discover the current colour trends and trend woods with AkzoNobel Wood Coatings and Sikkens Wood Coatings in WoodFutures 2017. ColourFutures™ and WoodFutures are available to you free-of-charge as a AkzoNobel Wood Coatings customer from your sales representative. You can also view and download the compendium online at www.zweihorn.com.
Combining colours and wood correctly
Combining colours and wood correctly Allow the creative combinations of current colour and surface trends inspire you to become a trend expert in 2017. With ColourFutures™ and WoodFutures, you can visually demonstrate the interplay between colour and wood to your customers during consultations - and make the right decision together based on this.
Use the AkzoNobel Wood Coatings compendium and our next-generation quality products to impress your clients and realise trendy design ideas: ColourFutures™ and WoodFutures are freely available for AkzoNobel Wood Coatings clients – just order online here. You can also download the compendium from www.akzonobel-woodcoatings.com.
